JP Morgan Chase, one of the leading global financial institutions with operations in over 60 countries and their experiential marketing agency Marketing Werks tapped our team to develop a custom digital interactive brand activation as part of their experiential marketing launch strategy for their new Chase Liquid Reloadable Visa Card. Focusing on the high impact of experiential marketing, Chase needed a core attraction to highlight the Chase Liquid brand theme and activate target audiences across the US on a mobile experiential tour spanning 27 states. This is one of the most technically advanced digital marketing brand engagement solutions deployed to date. Here are some highlights:
- iPad based activation/registration/data capture to quickly and easily capture key information
- Chase Liquify Photo/Video Brand Experience using the latest in digital technology to turn people into LIQUID and let them play and take photos/videos in real time. It also included water droplets and physics engine
- Viral sharing of images via email, MMS, Twitter and Facebook – almost 90k in “Likes” in two months
- Chase Liquid Digital Vault: A chance game on 3 synchronized animated screens for participants to win prizes
- LED Billboard and Attraction Loop to get attention and drum up participation for the brand experience
- All messaging and UI in both English and Spanish, if a user registers in Spanish, message appears in Spanish
- Online Database & Reporting to provide up to date reports on data and numbers for the tour
- Tour support & remote monitoring and updating