Elation Digital is a turnkey experiential marketing agency serving brands and
their agency partners across trade shows, live events, mobile marketing tours and pharma activations. For over a decade we’ve delivered more than 500 interactive brand experiences for 100+ Fortune 500 clients — from custom branded games and AR/VR activations to interactive kiosks, photo experiences and data capture platforms. One vendor. Creative, technology and logistics under one roof.
Motion
Kinect
Augmented Reality
VR Oculus 360º
3D & 2D Games
Data Capture
Photo & Video
Multitouch
Social Sharing
Mobile Integration
Experiential marketing is the practice of creating live, interactive brand experiences that put your audience at the center of the story — rather than showing them an ad and hoping it sticks.
Where traditional marketing talks at people, experiential marketing invites them in. It’s the branded game at a trade show booth that draws a crowd. The AR mirror at a product launch that makes people stop and share. The interactive kiosk at a healthcare congress that explains a complex therapy through play rather than a brochure.
The results speak for themselves. Research shows that 85% of consumers are more likely to purchase a product after participating in a live brand experience, and 96% of those who engage with a brand at a live event are more inclined to share it online. In a world of shrinking attention spans and banner blindness, experiential marketing is one of the few channels that earns real engagement rather than just impressions.
This is exactly the kind of engagement Elation Digital has been designing, building and deploying for brands and their agency partners for over a decade.
We work with brand marketing managers and their agency partners across four core activation environments. Each comes with its own logistical requirements, audience dynamics and campaign goals — and we’ve built and deployed experiences in all of them.
Trade shows are where attention is the scarcest resource in the room. Every booth is competing for the same foot traffic, and a banner stand and a bowl of swag won’t cut through anymore. Elation builds interactive trade show booth games and branded experiences that stop people mid-aisle, create genuine dwell time and feed your sales team a steady flow of warm, engaged leads.
Our trade show lead generation approach combines compelling game mechanics with Elation’s Smart Engagement Platform — so every person who plays becomes a captured, qualified lead with a personalised follow-up waiting in their inbox before they’ve left the hall.
Live events demand experiences that can hold their own against the main attraction — and that’s a high bar. Whether it’s a brand activation at a major sporting event, a music festival, or a consumer roadshow, Elation builds interactive experiences scaled for high-volume, high-energy environments.
A recent example: our reaction game activation at the Indy 500 delivered thousands of brand interactions over a single race weekend — drawing crowds, generating social content and measuring engagement in real time.
Healthcare congresses and pharma brand activations come with a unique challenge: you need to communicate complex scientific information to highly educated, time-poor audiences who have seen every booth format before. The answer isn’t more data on a screen — it’s an experience that makes the science memorable.
Elation specialises in pharmaceutical experiential marketing — designing activations that translate mechanism-of-action stories, patient journeys and clinical data into interactive experiences that HCPs engage with and remember long after the congress ends.
Mobile marketing tours live and die on one word: consistency. An experience that dazzles at launch and falls apart by week six destroys the campaign. Elation builds branded games and interactive experiences specifically engineered for multi-city deployment — fast setup, durable hardware, remote monitoring and consistent performance from city one to city twenty.
Our tour-ready experiences have been deployed across North America, Latin America and Europe, with in-market support at every stop.
We design and create Branded Games to fit a brand. We create them taking into consideration the client’s unique brand messaging needs and game concept. The equipment selection and deployment are based on logistic requirements of the marketing tour and the brand’s campaign goals, focusing on fast set-ups.
This is our core expertise and strength building on a over a decade of experience serving event marketing agencies and brands. We thrive on applying Storytelling and game design to achieve an emotional connection to your brand, creating brand awareness and engagement as well as an attraction for mobile marketing tour and events to generate social media buzz!
• KINECT/MOTION/TOUCH/SENSORS/ VR OCULUS
• CUSTOM GAME THEMES
• SPORTS/GAMIFICATION/PUZZLES
• FAST SETUP/CONSISTENT PERFORMANCE
Creative Experiences are memories waiting to happen. They will amaze your audience and engrave your brand in their memory. We will turn new and imaginative ideas into reality. We can see things in new ways. We aim at turning an idea into something engaging, unique and different.
By using music, art and motion based effects we can grab an audience’s attention. Creative Experiences are perfect for music festivals, corporate events and experiential marketing tours.
• MUSIC
• INTERACTIVE ART/GRAFITTI
• KINECT/MOTION/TOUCH/SENSORS/VR OCULUS
• HIGH IMPACT VISUALS
Shareable rich media, like photo and video, is always a crowd favourite. These are advanced features that include images, audio and other elements that encourage viewers to interact and engage with the content. We take photo booth technology to the next level by adding our special magic powder. We come out with digital and creative elements to target a specific audience, involve and amaze it. We want people to have fun and share their experience socially.
• ANIMATED GIF
• FLIP BOOKS
• SLOW MOTION/FAST MOTION
• MEME CREATOR
• GREEN SCREEN
• AUGMENTED REALITY – Add stuff to your pic!
• ONSITE PRINTING & EMAIL & SOCIAL
Touchscreen Solutions are a great way to entertain an audience. They will learn information while having fun – This is Infotainment. We use Multitouch tables and screens, videowalls, sensors and other devices that result in high levels of engagement. In addition, we blend rich media technology, like videos and motion graphics, to deliver information in a memorable way. People love to learn and interact with technology. Take infotainment to a whole new level of engagement.
• MULTITOUCH AND INTERACTIVE
• RICH MEDIA
• INTERACTIVE DEVICES
• HIGH ENGAGEMENT LEVELS
Data Capture is the key to obtain audience information; extremely important in today’s event’s market. Due to Elation’s Engagement Platform, we are able to provide real-time information and follow-up solutions. This platform was developed considering the market’s needs and technology available, and as a result, it is easy to use, deploy and manage. It is also available online and offline and it can be integrated with most of our solutions.
Sweepstake games are fast playing, award winning games that are always a huge attraction. Inspired on traditional games, like spinning wheels, roulettes or Slot Machines, these games are a guarantee of engagement. These are promotional games in which prizes are given away at no charge to the participants. Winners will play the game, but at the end they will be randomly selected. Bringing people to your stand will consequently increase brand awareness. These solutions are aimed at trade-shows and experiential tours and therefore are very easy to deploy and use.
•SPINNING WHEELS
•CARDS
•ROULETTE & SLOT MACHINES
•CUSTOM FOR YOUR BRAND
•BUILT IN PRIZE MANAGEMENT/EMAIL FOLLOW UPS
•INTEGRATES WITH DATA CAPTURE
Custom Interactive Solutions aim to fulfill different needs and expectations from singular Brands, Companies and Institutions. Sometimes our experiences need to be completely out of the box (Is there even a box?). Give us your goals and we’ll help generate ideas to build high impact interactive attractions using technology. Our resourceful in-house team of experts will advise you through every step of the way. We will use creativity and the most adequate technologies according to your goal and implementation location.
Here’s a look at some of the interactive brand experiences we’ve delivered recently.
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An experiential marketing agency designs and delivers live, interactive brand experiences that connect people with a brand in a meaningful, memorable way — rather than passively showing them an ad.
Trade shows and expos, live sports events, pharma and healthcare congresses, mobile marketing tours, product launches, corporate events and music festivals.
Event marketing typically means sponsoring or hosting a standard event. Experiential marketing is about creating an interactive, participatory experience within that event something the attendee does, not just watches.
Timelines vary by complexity. Simple branded games can be delivered in 2–4 weeks. Custom-built interactive experiences typically take 6–10 weeks from brief to deployment.
Yes. Elation is headquartered in Charlotte, North Carolina with development offices in Latin America, and deploys activations globally.
Yes — Elation’s Smart Engagement Platform integrates lead capture into interactive experiences, with real-time reporting, CRM integration and personalised follow-up emails.
