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Visit Baltimore: A Mobile Tour Celebrating the City’s Musical Soul.

Client: Visit Baltimore (via agency partner)

Visit Baltimore partnered with Elation, through an agency partner, to bring the city’s musical history and creative depth to life on the road. The goal was simple: promote Baltimore as a destination by giving people a taste of the sound and spirit that make the city unique.

As a mobile brand activation agency, Elation built three connected experiences for the tour:

  • A BuzzFeed-style interactive quiz that matched guests to a “Baltimore persona” based on their music taste, similar in spirit to our quiz show experience activations.
  • A photo chroma experience that dropped guests into a vintage concert poster, capturing the retro gig-poster look Baltimore’s music scene is known for, using the same green screen technology we bring to touring activations nationwide.
  • A musical jukebox concept spotlighting local Baltimore artists, giving the tour an authentic, homegrown soundtrack instead of a generic playlist.

Together, the three touchpoints turned a standard destination-marketing stop into a shareable, story-driven experience guests could see themselves in — literally and figuratively.

This build follows a similar playbook to our Meijer Checkout Challenge Mobile Tour, where pairing games with photo moments helped a mobile activation stand out at every stop.