Cardboard Provides Immersive Experience
Last week I wrote about a new immersive technology by Samsung. This week I read an article about Google Cardboard, another immersive product introduced last June that is currently being used by Volvo. Cardboard is a rendition of Oculus Rift that’s made out of—you guessed it, cardboard and it’s being used in a marketing campaign […]
Immersive Video Activation Creates True Virtual Reality
Always on the lookout for new technology and Samsung recently announced a new 3D 360-degree experience. Looks very interesting and how awesome would it be to virtually attend a sold-out concert or sporting event? Pretty cool! http://bit.ly/11lpOff Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for mobile […]
Custom Branded Games
Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals. For the launch of LG’s […]
Fixed Installations – Interactive for Fixed Installation – New Reel
Our team has been working with several projects recently in what we call “fixed installations”. Our company comes from the experiential space where we’ve generally provided interactive for events, trade shows and more recently experiential campaigns. Fixed installations are permanent or semi permanent interactive displays and experiences. Think of museums and exhibits. Our team […]
Despicable Me 2’s Minions based on Experiential and Event Marketing Professionals!
Just got back from watching Despicable Me 2 with my wife and two kids. AWESOME! Loved it and we had a great time laughing at this creative fun movie. What really got me laughing was that I started seeing resemblances to the creative people I work with in the events and experiential industry. If you’re […]
Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center
Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7. Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, […]
Evolution of Advergames to Digital Marketing Platforms
Advergames are simply games that have been branded at one level or another. Early on, brand marketers saw the potential of the video game market (in the old days 1995-2000) and started customizing game experiences with brand elements to connect with audiences. One early brand experience created that I recall from this time period was […]
How Technology is Changing Experiential Marketing & Events
Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!” Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people […]
Coca-Cola : Happiness Dispenser – Free WIFI for Students
Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access. This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation: 1. Ties into Coca-Cola’s brand campaign message “Share Happiness” 2. Creates a physical icon to reinforce the […]
Multi-touch Table – Lincoln
The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table. With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a […]