Detroit Trade Show Marketing: Custom Claw Machines and Beyond
Detroit doesn’t do anything halfway. This is a city that rebuilt an entire industry from the ground up, turned assembly lines into an art form, and gave the world Motown, techno, and some of the best coney dogs you’ll ever eat. So when brands roll into the Motor City for a trade show, they’re not […]
Las Vegas Trade Show Booth Ideas: From Claw Machines to VR Experiences
Walking the floor at a Las Vegas trade show is unlike almost any other event experience in the country. Between the sprawling halls of the Las Vegas Convention Center, the endless aisles at Mandalay Bay, and the sheer number of exhibitors fighting for attention, a booth has only a few seconds to make an impression […]
10 Fast and Fun Game Ideas for Retail & FMCG Booths
Retail and FMCG booths win or lose in seconds. Shoppers walk fast, attention spans are short, and the aisle is crowded with competing brands all shouting for the same glance. The booths that actually convert traffic into trial, sampling, and sign-ups are the ones built around games that are quick to understand, quick to play, […]
40+ Interactive Trade Show Booth Game Ideas in 2026
If you’re searching for trade show booth game ideas that actually convert foot traffic into leads, a static display won’t cut it. In the high-stakes environment of a 2026 trade show, a static display is a missed opportunity. To stop foot traffic and turn passive observers into qualified leads, you need more than just a […]
Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!
We love when our partners win awards for their experiential campaigns! Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!! We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns. Our customized integrated digital solution included data capture, tracking, […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]
Measuring the ROI of Adding Branded Interactive Engagements to your Event
The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined. First, […]
Which Experiential Technology is Right for You?
There are many options when looking to add an interactive experiential technology to your event. Where should you start? How do you choose? Start with your objectives. Ask yourself, “What am trying to accomplish? What are my campaign goals?” Looking for leads? Sure, that’s top of everyone’s list. How can you accomplish this? Add a […]