Coca-Cola : Happiness Dispenser – Free WIFI for Students
Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access. This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation: 1. Ties into Coca-Cola’s brand campaign message “Share Happiness” 2. Creates a physical icon to reinforce the […]
14 Pharmaceutical and Healthcare Brands We Created Experiential Marketing Activations For
If you are in pharmaceutical industry you know it is not easy to engage with the audience as in case with other industry. Unlike consumer products which rely on heavy entertainment or emotion storytelling, health care brands often need to communicate complex information while maintaining, compliance and trust which is also a very complex thing […]
Elation Labs – New Wearable Gesture Control MYO
Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows. In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for […]