VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE
VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money
Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist Order” on any VR programs away from your gaming computer, many business and industry experts now expect VR usage to grow dramatically in the next three years. The top areas for VR growth are expected to be training, advertising/marketing and retail.
The success of past VR programs is helping drive this momentum of future growth. One of the most successful VR training programs was implemented by a major national retail chain in 2018. The initial pilot program was set up at a single location using 12 headsets to help train new hires, and the results were astounding. The trainees demonstrated a 30% increase in employee satisfaction, scored higher on tests 70% of the time, and showed a 15% higher retention rate of information over traditional training methods. This VR training program was such a huge success that within 2 years, it was rolled out nationally to over 4,700 locations with more than 17,000 headsets.
A recent article in Forbes cited several business executives and their views on how VR will impact marketing and sales in the next few years. These experts highlighted several advantages of VR, including: better brand experiences with products; higher conversion rates driven by video; improved customer experiences and services; the enablement of product training for buyers; and a higher level of fan engagement at live events.
Elation Digital has an in-house team of experienced VR designers and programmers ready to craft an immersive experience to help your company or brand reap the benefits of this versatile technology. Over the years, we have created successful VR programs for a wide variety of uses. Here are a few examples of our VR programs:
New Business Development:
With offices in 50 countries and over 270,000 employees, Capgemini is a global leader in digital transformation for many of the world’s top brands. Their technology is being used to revolutionize many industries, including retail stores, connected car systems and the pharmaceutical business. They asked Elation Digital to create immersive VR based experiences that showcase their capabilities in various business sectors to help pitch business to current and potential clients. We created several high impact “stories” that allowed people to experience different environments that can be created by Capgemini’s technology. These “stories” include a clothing retail location, an autonomous driving car and an interactive pharmacy. It takes millions of dollars and several months for Capgemini to build their blend of real and virtual environments, but it only took a fraction of that cost and a few weeks for Elation Digital to create a dynamic product demo. We’re proud to say our client has successfully used, and is still using, these VR demos in many offices as a powerful sales tool and at trade shows around the world. (See below for more Capgemini VR examples)
Industrial Training:
We saved this client millions of dollars and improved the effectiveness and efficiency for some vital training programs. An international tire manufacturer asked us to create a VR training program that would help teach key processes and skills to new and existing employees. Our VR program includes over 30 different interactive elements and has improved both the efficiency and the effectiveness of their training process. It has been so successful that the company has expanded its use from one manufacturing plant in one country to over 20 locations (plants and offices) in four countries. Now, our client does not have to fly in new hires or use expensive equipment in plants for initial training and is saving millions of dollars each year. This training program also won a Global Innovation Award within the company.
Experiential Marketing:
AT&T and the Mexican National Soccer Team reached out to Elation Digital to create a program that would energize their fans for a USA Tour. We helped leverage the passion of the fanbase with multiple integrated interactive experiences including:
- One Stop Registration with Trackable Wristbands
- Worlds First Virtual Reality Penalty Shot
- A Fast-Paced Fun Trivia Experience,
- A Stop Motion-Time Lapse Hair Styling Experience,
- And a cool DJ Social Voting App to choose the team’s best songs.
Trade Shows:
The Bayer Agro Sciences Group recruited Elation Digital to help create an interactive attraction that would excite participants at the famous Agricultural Science Congress. We created the world’s first crop tractor VR360 experience and delivered their “Apply Responsibly” message in a new way by blending all these elements: VR360 Oculus; the latest motion technology; a Haptic Chair with full movement; a gamification element; and a greenscreen photo system. This turnkey interactive attraction created and managed by Elation generated big results and exceeded all engagement targets for the event.
Contact us today to discuss how Elation Digital can help you create impactful VR programs that improve the your training, brand or product experience and generate sales. Email: Team@elationdigital.com
Additional VR Examples