One of the key areas of my job is to create or find and share good content. I search for topics that relate to our business and keep an eye out for great examples of experiential marketing as well as what the competition may be up to.

I came across this video of an interactive experiential marketing campaign and loved, loved—simply loved it.

It’s a tad long, but it’s worth it. Please take a look.

It has all the elements of what makes experiential marketing great:

• Engagement

• Interactive

• Personal

• Humor

• Emotion

• A compelling offer

• Memorable

• Sharable

• BRANDED

This particular campaign has integrated technology as well. It’s not a requirement for experiential marketing but since that’s what we do, it was even more compelling to me. After watching this, what I know is, I want to go there! (That’s effective marketing)

Learn how Elation Digital can create great experiential solutions for your brand!

Elation Digital develops a wide variety of interactive brand experiences and event technologies to draw crowds for tradeshows, events and mobile marketing tours including photo & video activations, custom branded games, infotainment, social media, data capture, tracking and reporting. Their solutions are perfect for all budget levels from simple solutions to complete integrated campaigns.