Dancing With Gazelle – Zootopia
For the Argentinian premiere of the animated movie Zootopia, we developed a dance game where visitors would dance with the same moves and rhythm as Gazelle, a character in the movie voiced by Shakira.
This game, powered by feet sensors and with score ranking, was a Disney activation implemented in three shopping malls in Buenos Aires, Argentina.
Client: Disney
Solutions: Branded Games
When Disney launched Zootopia in Argentina, the goal was to give fans a way to step directly into the world of the movie rather than simply watch a trailer or see promotional posters.
To make that happen, we built an interactive dance game inspired by Gazelle, the film’s pop-star gazelle character, voiced by Shakira.
The activation invited visitors to dance alongside Gazelle by following her choreography and matching the rhythm of the music. Like popular rhythm and dance games, participants had to accurately hit their moves and stay on beat to rack up points.
The experience turned passive movie promotion into an active challenge that pulled in kids, teens, and families alike — a dance-based approach similar to the Kinect Dance Off and Step Dance Off games we’ve deployed for other brand activations.
Participants stepped onto a custom dance platform fitted with foot sensors designed to detect movement and timing.
As Gazelle appeared on-screen performing her routine, players had to:
The system tracked player performance continuously and calculated scores in real time.
To build excitement and encourage repeat play, the activation included a live score-ranking system.
Players could compare their results against previous participants and compete for the top spot on the leaderboard. This competitive layer created natural audience engagement, as friends and family gathered around to watch, cheer, and challenge each other.
The ranking feature also extended dwell time around the activation, turning individual gameplay sessions into a shared, spectator-friendly experience — the same crowd-building effect we look for when designing interactive trade show booth game ideas for our clients.
The experience ran across three major shopping malls in Buenos Aires, giving thousands of visitors a chance to interact with the Zootopia brand during the promotional campaign.
Shopping malls proved to be the ideal environment for the activation:
The installation drew attention from passersby while creating memorable moments that connected visitors with the movie’s characters and music.
The activation combined several interactive technologies to deliver a seamless experience:
The result was an experience that felt intuitive, competitive, and highly engaging for participants of all ages.
Movie marketing campaigns are most effective when audiences can personally interact with the brand. Rather than relying solely on traditional advertising, this activation let visitors become part of the entertainment.
By combining music, movement, competition, and a beloved character from Zootopia, the experience delivered:
This case is a good example of how the same dance and motion-based mechanics that work in retail environments translate directly to the trade show floor — for more formats like this, see our full roundup of interactive trade show booth game ideas.