Virtual Tennis Activation at Argentina Open 2022 | Elation Digital
Get ready to slam!
Elation created an interactive sports experience where participants would play virtual tennis to earn amazing prizes. Utilizing computer vision and Kinect technologies, players could move their racket and return the shots to earn points.
Putting fans in the stands.
When the Argentina Open wanted to create a standout fan activation at one of South America’s most prestigious tennis tournaments, they turned to Elation Digital to build an experience that would put fans directly in the action.
The result: a full-scale virtual tennis experience powered by computer vision and Kinect motion-sensing technology that had attendees competing, cheering, and lining up for more.
Players stepped up to the station, picked up a racket, and the game began. Using Kinect motion tracking, the system read every swing, lunge, and backhand in real time — translating physical movement into on-screen gameplay with impressive accuracy. Participants returned shots, built rally streaks, and earned points toward prizes, all while feeling like they were playing on centre court.
The activation was more than a game — it was a brand moment. The Argentina Open branding was woven into every screen, animation, and interaction, creating a cohesive experience that reinforced the tournament’s identity while giving fans a memorable, shareable takeaway.
This is the same technology that powers our Kinect Tennis Game, available for brand activations, trade shows, and live events worldwide.
Sports activations like this succeed because they tap into something fans already care about — the game itself. When you give a tennis fan the chance to play tennis, even virtually, the engagement goes far deeper than a passive display or static booth.
Motion-sensing experiences also drive crowd energy. Onlookers gather. Competition builds. Lines form. That organic buzz is exactly what brands need at high-traffic events — whether it’s a major sporting tournament, a trade show floor, or a brand activation at a public venue.
If you’re exploring interactive trade show booth game ideas, sports-themed motion games consistently rank among the highest performers for dwell time and lead capture.
The Argentina Open activation is one example of how branded games can be tailored to fit any event context, audience, or campaign goal. Elation’s approach goes beyond off-the-shelf experiences — every activation is built around the brand’s specific objectives, whether that’s driving foot traffic, capturing leads, or creating social media moments.
For events where tennis doesn’t fit the theme, the same engagement principles apply across our full catalog. The Kinect Penalty Game and Kinect Dash Competition bring similar high-energy motion gameplay to football and athletic themes, while experiences like the Interactive Wall and Fan Wall scale easily to large venues and high foot traffic.
Great experiences don’t just entertain — they convert. Activations like this one can be paired with lead capture flows, prize registration, or trade show lead generation mechanics to turn gameplay into a qualified pipeline. For brands measuring event ROI, our Trade Show ROI Calculator is a useful starting point for building the business case before you even arrive on-site.
Ready to Build Your Own Sports Activation?
Whether you’re planning a presence at a sporting event, a consumer expo, or a corporate brand activation, Elation Digital can design an experience that fits your brand, your audience, and your goals.