Sensodyne Smile Cam: AR Soccer Photo Activation | Elation Digital
Fans built their own soccer kit, then posed with a giant branded trophy — turning a simple photo op into a shareable, on-brand moment at every event.
Client
Sensodyne
Experience
Augmented reality photo activation
Theme
Soccer / fan pride
The experience walked each guest through a short, guided customization before stepping up to the camera.
STEP 01
Guests chose their shorts and shirt to start building a custom soccer look.
STEP 02
Guests chose their shorts and shirt to start building a custom soccer look.
STEP 03
Soccer balls, scarves, and other gear rounded out each participant’s look.
STEP 04
Every guest finished with a photo beside an oversized branded trophy prop.
Guests of every age lined up to build a kit and grab their photo.
Every capture was personalized, shareable, and unmistakably Sensodyne.
The strength of the Smile Cam wasn’t the technology alone — it was pairing an augmented reality build-your-kit step with a genuinely fun photo experience. Letting guests design their own look before the camera gave every shot a personal touch, while the oversized trophy prop turned the moment into something worth posting.
Soccer-themed activations tend to resonate because they tap into built-in team spirit — something we’ve seen work well across other sports experiential marketing programs, including a similar soccer-themed activation built around World Cup energy.
It’s a clear example of what a well-designed brand activation needs: an easy hook, a fast path to personalization, and a moment worth sharing.