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AUTO RACING IS BACK AND OUR INTERACTIVE DIGITAL SYSTEMS WILL HELP DRIVE CONSUMER ENGAGEMENT
As the event world starts to awaken from its pandemic-induced hibernation, we’re not sure who is more excited: consumers that have been waiting for almost a year to go someplace; brands that rely on events to market their products; or the people still working in the experiential marketing industry that were devastated by a lack of activity. Everyone has taken a big hit, so if you made it through, cheers to you!
Fortunately, vaccinations are in high gear, so all the hard work and planning by sports leagues, concert promoters and live event organizations is about to start paying off. One of the first sports industries to bring back live fans is auto racing. While crowd sizes will vary at tracks, Indy Car, NASCAR, NHRA and Formula 1 have all announced full schedules for 2021. That’s great news for gearheads and for us at Elation Digital because we get to roll out some new programs we’ve been waiting to use.
One of our first big programs this year includes three interactive systems. Working with one of the top Indy Car teams and a 100 global company, our high-tech systems will be traveling around the country all summer and engaging race fans at 17 events in 13 major markets. This program includes our Photo Motion station, an augmented reality experience we call our AR Mirror, and a Winners Circle photo opportunity. Here is a brief description of these interactive systems:
AR MIRROR
The AR Mirror is a touchless, motion-activated system that allows the consumer to create a personalized 3D driving suit that is applied to your body, so it activates and animates with your body’s movement. There are many customizable options, including 3 different type of suits, 8 colors, and an array of additional items like helmets, hats, headphones, patches, seatbelts, and more. There are hundreds of design combinations. Once the suit design is completed, other fun elements appear on the screen and the participant can move around in this combination of real and virtual environment. An MP4 video is created and sent to the consumer to be shared with friends or on social media.
PHOTOMOTION
Participants using our Photo Motion system create a high-impact photo in motion thanks to the latest technology which takes images from 9 cameras at different angles over a 120° viewing area. This creates a bullet-time effect, which then blends the images together to make a moving mp4 file. This fun video is emailed to each person and can be shared on their favorite social media channel or sent to family or friends.
WINNERS CIRCLE
Our Winners Circle photo station allows race fans to celebrate their virtual victory and create a magazine quality photo. We combine high-end Nikon cameras with our automated photo engagement platform and add multiple design overlays and background image options. Participants receive a digital copy of their winning photo!
All our systems will live inside an amazing 3000 sq. ft. double decker mobile experience, built and operated by SME (http://www.engagesme.com) out of Winston Salem, NC. This multilevel structure is designed to maximize fun and deliver a top-notch experience for race fans in every market. In addition to our digital interactive systems, consumers that visit this beautiful mobile display can customize their own t-shirt and have it printed right on site. We created a tablet sized touch-screen solution that allows consumers to visually customize their t-shirt, including size, color, background graphic and color of the graphic. To help the client operate this program smoothly throughout the year, Elation Digital created a custom inventory management program to track activity, provide up-to-the-minute reports and keep supplies current for every event.
TOURING DOUBLE-DECKER EXPERIENCE ZONE
The green flag has dropped on the 2021 event season. Are you ready to go? Call (704.612.0175) or email us (team@elationdigital.com) today so we can help you plan your upcoming experiential program. Elation Digital – Elevate Your Engagement.
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