14 Pharmaceutical and Healthcare Brands We Created Experiential Marketing Activations For
If you are in pharmaceutical industry you know it is not easy to engage with the audience as in case with other industry.
Unlike consumer products which rely on heavy entertainment or emotion storytelling, health care brands often need to communicate complex information while maintaining, compliance and trust which is also a very complex thing to do.
That is the case when it comes to the increasing value brought by experiential marketing. It is through education and interaction that pharmaceutical companies are able to design and implement programs that create memorable experiences that assist healthcare professionals, patients, caregivers, and attendees in understanding the products and therapies, as well as the relevant health-related topics.
Pharmaceutical experiential marketing is engaging audiences with branded messaging via participatory and direct engagements, as opposed to passive engagements like brochures, presentations, and advertisements. It focuses on highly engaging, hands-on contact and digital participation.
Pharmaceutical and healthcare experiential marketing can be:
These custom branded experiences are commonly used at medical conferences, healthcare exhibitions, industry events, internal corporate meetings, and public awareness initiatives. The goal is not only to capture attention but also to make complex information easier to understand and remember.
For healthcare professionals, interactive experiences can simplify product education and training. For patients and consumers, they can help communicate important health information in a more engaging and accessible way.
One of our most unique pharmaceutical activations involved transforming a classic arcade claw machine into a custom two-player educational experience. Developed for a pharmaceutical brand, the activation helped explain a complex therapy mechanism through interactive gameplay. Players competed to capture and protect white blood cells while a custom scoring system tracked their performance in real time.
By combining hands-on engagement, friendly competition, and educational storytelling, the experience attracted crowds throughout the event and helped turn a scientific concept into a memorable brand interaction.
Bayer is a global life sciences company known for its work in pharmaceuticals, consumer health products, and agriculture. Founded in Germany in 1863, Bayer develops medicines, healthcare solutions, and innovative products that support the well-being of millions of people worldwide.
We have created multiple interactive experiences for Bayer throughout multiple years
We supported Bayer with an immersive VR activation designed for an agricultural industry event.
The experience transported visitors into a virtual farming environment where they could explore crop protection and seed treatment solutions through interactive storytelling.
By combining virtual reality with experiential marketing, the activation helped attendees engage with Bayer’s agricultural technologies in a memorable and hands-on way, creating a stronger connection with the brand and its products.
Developed an interactive touchscreen maze game for Bayer that educated visitors about crop growth and farming solutions through engaging arcade-style gameplay.
Developed a VR tractor simulator for Bayer that immersed visitors in a virtual farming experience through interactive agricultural gameplay.
Developed a Mixed Reality activation for Bayer that allowed attendees to interact with holographic 3D content using gesture-based controls.
Boehringer Ingelheim is one of the world’s largest pharmaceutical companies, focused on developing innovative medicines for human and animal health. Founded in 1885 and headquartered in Germany, the company is known for its work in areas such as respiratory diseases, cardiovascular health, oncology, and animal healthcare, serving patients and healthcare professionals in more than 130 countries.
For Vargatef, we developed an interactive Pokemon go style Augmented Reality experience that transformed a standard smartphone into an engaging digital activation. By combining real-world environments with 3D content, the experience encouraged users to interact with branded elements in a fun and memorable way, helping increase engagement and brand recall during promotional events and campaigns.
Novartis is a global healthcare company headquartered in Switzerland that focuses on developing innovative medicines for serious diseases. The company is known for its work in areas such as oncology, cardiovascular health, neuroscience, immunology, and gene therapies, helping millions of patients worldwide access advanced treatments and healthcare solutions.
For Novartis, we developed an interactive motion-based game experience designed to engage event attendees in a memorable and immersive way. Participants used hand gestures to interact with on-screen content, transforming a traditional booth visit into an active experience. The activation encouraged friendly competition, increased dwell time, and helped create stronger engagement with the brand during the event.
GSK (GlaxoSmithKline) is a global healthcare and biopharmaceutical company focused on developing medicines, vaccines, and specialty treatments. The company operates in more than 100 countries and is known for its work in infectious diseases, respiratory health, immunology, and vaccine development, helping improve health outcomes for millions of people worldwide.
For GSK, we developed an interactive multitouch data visualization experience that allowed users to explore Meningitis B vaccination information through an intuitive touch-enabled table. The experience transformed complex healthcare data into an engaging visual format, helping attendees interact with maps, charts, and institutional data in a more meaningful and memorable way during live events and presentations.
Project Highlight
This is a nice example because it shows that your experiential work wasn’t only games—it also included interactive medical education and healthcare data exploration experiences.
Janssen (Spravato) is a pharmaceutical brand known for developing innovative treatments in areas such as neuroscience, immunology, oncology, and infectious diseases. Spravato® (esketamine nasal spray) is one of its notable therapies, designed to help adults with treatment-resistant depression under medical supervision.
For Janssen, we developed an interactive medical training simulator designed to help healthcare professionals understand the Spravato treatment workflow in a virtual clinical environment. Users could practice key procedures, interact with medical equipment, learn correct administration steps, monitor patient vitals, and experience the treatment process through immersive simulation. The experience provided a safe and engaging way to reinforce training while improving knowledge retention.
Actelion was a Switzerland-based biopharmaceutical company known for developing treatments for rare and serious diseases, particularly pulmonary arterial hypertension (PAH). Founded in 1997, the company became a global leader in specialty pharmaceuticals before being acquired by Johnson & Johnson in 2017.
For Actelion, we developed an immersive virtual reality experience that took users on an interactive journey through the human bloodstream. Participants could explore the circulatory system from a unique first-person perspective, learning how blood flows through the body and understanding the impact of various cardiovascular diseases.
The experience combined education with engagement through interactive learning moments and built-in trivia challenges. By testing their knowledge throughout the journey, users were able to reinforce key concepts related to heart health, blood circulation, and disease awareness in a memorable and engaging way.
Andrómaco is a Latin American pharmaceutical company known for developing and marketing prescription medicines, over-the-counter healthcare products, and dermatology solutions. With a long history in the healthcare sector, the company focuses on improving patient well-being through innovative treatments and consumer health products.
For Andrómaco, we developed an immersive virtual reality experience to support the promotion of Picato, a treatment for Actinic Keratosis. The VR activation allowed healthcare professionals to engage with product information in a memorable and interactive way during a medical event, helping the brand stand out while delivering educational content through immersive technology.
Zoetis is a global animal health company focused on developing medicines, vaccines, diagnostics, and technologies that help care for livestock and companion animals. Operating in more than 100 countries, Zoetis works with veterinarians, farmers, and pet owners to improve animal health and well-being.
For Zoetis, we created an interactive motion-controlled experience designed around calving season. Players stepped into the role of a rancher and used physical Zoetis-branded flags to guide mother cows toward their calves within a virtual farm environment.
The game transformed an important livestock management topic into a fun, hands-on experience that attracted visitors, encouraged participation, and created memorable conversations at the trade show booth.
For Zoetis, we also developed an interactive trivia experience designed to educate and engage event attendees through friendly competition. Participants answered questions related to animal health, livestock management, and ranching practices while competing for high scores on a live leaderboard. The experience transformed educational content into an entertaining activity, encouraging visitors to spend more time at the booth while reinforcing key brand messages in a memorable way.
Colgate is a globally recognized consumer healthcare and oral care brand known for its toothpaste, toothbrushes, mouthwashes, and personal care products. With a presence in more than 200 countries and territories, Colgate focuses on promoting oral health and hygiene through innovative products and educational initiatives.
We developed the Colgate Oral Health Mobile Tour, an interactive experiential marketing activation designed to educate audiences about dental hygiene in a fun and engaging way.
The experience featured an Augmented Reality teeth-cleaning game, allowing participants to learn proper brushing techniques through immersive gameplay, along with a custom claw machine game that increased participation and excitement while reinforcing key oral health messages.
The mobile tour helped transform oral health education into an interactive, hands-on experience for visitors of all ages.
L’Oréal is one of the world’s largest beauty and personal care companies, known for its portfolio of skincare, haircare, cosmetics, and dermatological brands. Operating in more than 150 countries, the company focuses on innovation, consumer engagement, and beauty technology to connect with audiences worldwide.
For L’Oréal, we developed an interactive motion-based gaming experience that transformed event attendees into participants. Players controlled an on-screen character using body movements, navigating through a virtual city while collecting haircare products and avoiding obstacles. The activation combined entertainment, physical engagement, and brand messaging, creating a memorable experience that attracted visitors and encouraged longer booth interactions.
Garnier is a globally recognized personal care and beauty brand known for its skincare, haircare, and hair color products. Operating in more than 100 countries, the company focuses on making beauty and self-care solutions accessible to a wide audience while emphasizing innovation and sustainability.
Garnier is a global beauty and personal care brand known for its skincare, haircare, and hair color products. As part of a promotional campaign, we developed an interactive digital activation that encouraged visitors to engage with the brand through a fun, game-based experience. Participants could play a simple “Find the Star Ingredient and Win” game, creating an engaging touchpoint that helped increase brand interaction while reinforcing key product messaging in a memorable way.
Activation Type: Interactive Touchscreen Game
Objective: Brand Engagement and Product Awareness
Audience: Consumers attending promotional events and brand activations
Natura is a leading Brazilian beauty and personal care company known for its cosmetics, skincare, fragrances, and sustainability-focused products. Founded in 1969, the brand operates across Latin America and is recognized for its commitment to ethical sourcing, environmental responsibility, and innovation in beauty products.
For Natura, we developed a VR 360 Product Demo experience that allowed users to explore products in an immersive virtual environment, creating a more engaging and memorable brand interaction.
Royal Canin is a global pet nutrition company that specializes in scientifically formulated food for dogs and cats. Founded in 1968, the brand focuses on breed-specific, age-specific, and health-focused nutrition, working closely with veterinarians, breeders, and pet professionals to support animal health and well-being worldwide.
For Royal Canin, we developed an immersive VR awareness experience designed to promote responsible pet ownership. Users explored a virtual city, collected rewards, and completed interactive challenges centered around the importance of regular veterinary care for cats. By combining education with gamification, the experience helped engage participants while reinforcing key pet health messages.
