Description
Get your audience moving — literally. Participants run in place on a step platform to control their in-game character and race to the finish, no controllers required.
Elation Digital builds the hardware, the racing game, and the custom content around your brand. The player character, race environment, and rules are all fully customizable to fit your activation goals.
Features
- Foot-controlled gameplay — speed is driven entirely by how fast participants run in place
- Custom characters & environments — brand the racer, track, and finish line to match your campaign
- Configurable race rules — head-to-head races, time trials, or leaderboard formats
- Physical, high-energy format — built for high foot traffic and spectator appeal
- Portable step platform hardware — sets up in booths, activations, or event floors
Why It Works
| High spectator draw | Racing action pulls a crowd and holds attention at your booth |
| Active engagement | Physical competition creates stronger brand recall than passive screens |
| Built-in shareability | Head-to-head races are naturally social and camera-friendly |
| Fully brandable | Character, track, and race rules tie directly to your product or campaign |
Best For
- Trade show booths and expo floors
- Sporting events and race day activations
- Health, fitness, and wellness brand campaigns
- Conferences and corporate field days
- Retail and mall activations
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