Giant Interactive Wall

Giant Interactive Reaction Wall

A custom-engineered, physical reaction wall that challenges participants to beat the lights in real-time head-to-head competition. Players race to hit illuminated targets across a giant branded wall before their opponent — testing speed, reflexes, and focus in front of a live crowd.

Fully built and branded to your specs, this activation is one of the highest-draw experiences on any trade show floor or live event. Deployed at major activations including the Indy 500 — where it captured the competitive spirit of motorsports and drew continuous crowds throughout the event. See how it works inside →

KEY FEATURES

• Giant multi-panel illuminated reaction wall with custom 3D branded targets
• True multi-user capability — handles multiple simultaneous hits without glitching
• Head-to-head two-player competition mode
• Real-time scoring with live LED leaderboard display
• Custom capacitive touch sensors calibrated for deliberate hits
• Fully branded cabinet, wall panel, colors, logos, and messaging
• Scalable difficulty — speed increases as the timer counts down
• Spectator-friendly — crowd energy builds around the scoreboard
• Social shareability built in

ADD-ONS

• Custom product-shaped or branded controllers (as seen at Indy 500)
• Custom brand wrap & vinyl graphics on wall panels
• Lead capture / data collection integration (Smart Engagement Platform)
• On-site staffing & emcee/game host
• Live leaderboard social media display
• Prototype build for advance testing on tight timelines

SEEN IN ACTION

Indy 500 — Custom Reaction Game Activation
At the Indianapolis Motor Speedway, Elation built a custom version of this experience inspired by the reflex training systems used by professional race drivers. Oversized product cans served as the illuminated targets, each custom-engineered with industrial-grade switches and LED lighting. Two players competed head-to-head while a live scoreboard tracked every hit in real time — drawing spectators who gathered to cheer, compare scores, and wait for their turn.
Read the full case study →

Retro Multi-Touch Wall Activation
In another deployment, the wall featured retro-themed 3D molded shapes — cassette boomboxes, vintage phones, vinyl records — as touch targets. Teams hit a final score of 44,250 points as the clock ran out, with spectators as engaged as the players.
Read the full story →

TECHNICAL ELEMENTS

• Space Requirement
  • Minimum 10ft W × 10ft H × 4ft D per unit
  • Additional 4–5ft in front recommended for crowd queue
• Power Requirement
  • (2) dedicated 20 amp outlets
• Load-In Requirements
  • Double doors minimum
  • Level surface / no steps required
  • Minimum 10ft ceiling clearance
• Setup Time
  • 2–3 hours
• Staff Required
  • 1–2 Elation technicians on-site
• Internet
  • Required for leaderboard and data capture features
  • Minimum 10 Mbps up/down
  • Wi-Fi or hardwired; hardwired preferred