How Bayer Berocca Used a Motion Capture Game to Launch in the Hispanic Market
When Bayer wanted to introduce Berocca Energy Boost to Hispanic consumers, they didn’t rely on a standard product demo or a sales pitch deck. They brought the energy to life — literally — with a custom two-player motion capture game that had booth visitors kicking, slicing, and dodging their way to big points, all while absorbing the brand message.
Here’s how the project came together, and why this kind of experiential marketing leaves a lasting impression long after the event ends.
Breaking into a new demographic with a new product requires more than awareness — it requires connection. Bayer needed an activation that felt energetic, culturally engaging, and instantly fun, whether it was set up at a small pharmacy booth or deployed at a large internal sales conference.
The brief was clear: high energy, simple setup, maximum impact.
Elation Digital developed a custom motion-based game built around Berocca’s core brand message of energy and vitality. Using a blend of motion capture technology and 3D gamification, participants could physically interact with the game using their whole body — no controller, no learning curve.
The setup was elegantly simple:
On screen, a variety of objects came flying toward players. Some needed to be kicked, some required a slicing motion, and others had to be avoided entirely — keeping participants alert, active, and laughing. The physical engagement mapped directly to the Berocca message: get moving, feel the energy.
This is the same kind of body-tracking interaction that powers products like our Interactive Wall and Kinect Catching Game — designed to turn passive spectators into active brand participants.
The game ran across two very different environments, which speaks to how well the setup scaled:
Pharmacy Booths — Small-footprint activations placed directly at point of sale, where Berocca was being introduced to everyday consumers. The game drew people in, created a moment of delight, and gave pharmacy staff a natural conversation starter about the product.
Bayer Sales Conferences — Used internally to energize the sales team around the new product launch. Getting sales reps to play the game gave them a firsthand feel for the brand experience they’d be selling — and made the product genuinely memorable.
This dual-use deployment is one of the underrated advantages of well-designed interactive kiosk experiences. They’re just as effective engaging internal teams as they are with end consumers.
There’s a reason motion-based experiences consistently outperform static displays at events. The combination of physical movement, real-time feedback, and competitive play creates a state of genuine engagement — not polite interest, but actual excitement.
For a product like Berocca, the alignment was perfect. The game was the message. Participants felt energized, they moved their bodies, they competed, and they remembered the experience — and the brand behind it.
This is the essence of pharmaceutical experiential marketing: finding an activation format that doesn’t just communicate what a product does, but lets people feel it.
For teams thinking about booth activations, it’s also worth reading through our trade show booth game ideas to see how games like this sit within the broader landscape of booth entertainment options.
Fun gets people to the booth. But the smart play is always to make sure the fun also drives measurable outcomes.
Motion game setups like this one naturally lend themselves to data capture — a quick registration before play, an email opt-in for scores, or a branded instant-win mechanic layered on top. Our Smartphone Instant Win Game is one example of how digital mechanics can be paired with physical activations to close the loop on trade show lead generation.
If you want to understand the return on investment before committing to an activation, our Trade Show ROI Calculator is a useful starting point.
The Bayer Berocca project is a clean example of what experiential done right looks like: a clear brand message, a physical interaction that embodies that message, and a flexible setup that works in multiple environments without losing impact.
Simple booth. High-energy experience. Measurable brand recall.
If you’re planning a product launch or market entry campaign and want to explore what a custom motion game or interactive experience could look like for your brand, get in touch with the Elation Digital team.