Description
Giant Interactive Reaction Wall
A custom-engineered, physical reaction wall that challenges participants to beat the lights in real-time head-to-head competition. Players race to hit illuminated targets across a giant branded wall before their opponent — testing speed, reflexes, and focus in front of a live crowd.
Fully built and branded to your specs, this activation is one of the highest-draw experiences on any trade show floor or live event. Deployed at major activations including the Indy 500 — where it captured the competitive spirit of motorsports and drew continuous crowds throughout the event. See how it works inside →
KEY FEATURES
- Giant multi-panel illuminated reaction wall with custom 3D branded targets
- True multi-user capability — handles multiple simultaneous hits without glitching
- Head-to-head two-player competition mode
- Real-time scoring with live LED leaderboard display
- Custom capacitive touch sensors calibrated for deliberate hits
- Fully branded cabinet, wall panel, colors, logos, and messaging
- Scalable difficulty — speed increases as the timer counts down
- Spectator-friendly — crowd energy builds around the scoreboard
- Social shareability built in
ADD-ONS
- Custom product-shaped or branded controllers (as seen at Indy 500)
- Custom brand wrap & vinyl graphics on wall panels
- Lead capture / data collection integration (Smart Engagement Platform)
- On-site staffing & emcee/game host
- Live leaderboard social media display
- Prototype build for advance testing on tight timelines
SEEN IN ACTION
Indy 500 — Custom Reaction Game Activation
At the Indianapolis Motor Speedway, Elation built a custom version of this experience inspired by the reflex training systems used by professional race drivers. Oversized product cans served as the illuminated targets, each custom-engineered with industrial-grade switches and LED lighting. Two players competed head-to-head while a live scoreboard tracked every hit in real time — drawing spectators who gathered to cheer, compare scores, and wait for their turn.
Read the full case study →
Retro Multi-Touch Wall Activation
In another deployment, the wall featured retro-themed 3D molded shapes — cassette boomboxes, vintage phones, vinyl records — as touch targets. Teams hit a final score of 44,250 points as the clock ran out, with spectators as engaged as the players.
Read the full story →
TECHNICAL ELEMENTS
- Space Requirement
- Minimum 10ft W × 10ft H × 4ft D per unit
- Additional 4–5ft in front recommended for crowd queue
- Power Requirement
- (2) dedicated 20 amp outlets
- Load-In Requirements
- Double doors minimum
- Level surface / no steps required
- Minimum 10ft ceiling clearance
- Setup Time
- 2–3 hours
- Staff Required
- 1–2 Elation technicians on-site
- Internet
- Required for leaderboard and data capture features
- Minimum 10 Mbps up/down
- Wi-Fi or hardwired; hardwired preferred