Building an Interactive Experience at the Indy 500

Live events are filled with competing attractions. To stand out, brands need experiences that are easy to understand, fun to participate in, and capable of drawing a crowd within seconds. Recently, we had the opportunity to help bring one such experience to life at the Indy 500. The goal was to create a high-energy interactive […]
The Story Behind a Custom Two-Player Claw Machine That Captivated DDW 2026

What happens when a simple arcade claw machine inspires a new way to explain a complex pharmaceutical therapy? For DDW 2026, Elation Digital partnered with an agency and pharmaceutical client to transform a classic claw machine into a custom two-player interactive experience. By combining physical gameplay, RFID technology, educational storytelling, and competitive gamification, the activation […]
Inside a Giant Interactive Reaction Wall Experience

At Elation Digital, we specialize in transforming standard corporate events, experiential marketing campaigns, and brand activations into unforgettable, immersive experiences. One of our recent client projects perfectly demonstrates how physical props, advanced digital technology, and friendly competition can blend seamlessly to captivate an audience and keep them talking long after the event ends. We designed, […]