Get your audience moving — literally. Participants run in place on a step platform to control their in-game character and race to the finish, no controllers required.
Elation Digital builds the hardware, the racing game, and the custom content around your brand. The player character, race environment, and rules are all fully customizable to fit your activation goals.
| High spectator draw | Racing action pulls a crowd and holds attention at your booth |
| Active engagement | Physical competition creates stronger brand recall than passive screens |
| Built-in shareability | Head-to-head races are naturally social and camera-friendly |
| Fully brandable | Character, track, and race rules tie directly to your product or campaign |