10 Fast and Fun Game Ideas for Retail & FMCG Booths
Retail and FMCG booths win or lose in seconds. Shoppers walk fast, attention spans are short, and the aisle is crowded with competing brands all
July 8, 2026
Retail and FMCG booths win or lose in seconds. Shoppers walk fast, attention spans are short, and the aisle is crowded with competing brands all
When NASCAR wanted to kick off its 2026 season with something impossible to ignore, it didn’t turn to another digital ad. It built a billboard
Experiential marketing stopped being a “nice-to-have” line item years ago. In 2026, it’s one of the few channels where budgets are growing while broader marketing
Walk any major electronics trade show floor and you’ll see the same thing on repeat: a wall of spec sheets, a looping product video, and
When Bayer wanted to introduce Berocca Energy Boost to Hispanic consumers, they didn’t rely on a standard product demo or a sales pitch deck. They
If you’ve ever watched a room full of professionals glaze over after the third back-to-back keynote, you already know the problem. Attention is the scarcest
Trade shows remain one of the highest-performing B2B marketing channels despite the growth of digital marketing. According to recent industry data, 72% of exhibitors attend
Live events are filled with competing attractions. To stand out, brands need experiences that are easy to understand, fun to participate in, and capable of
What happens when a simple arcade claw machine inspires a new way to explain a complex pharmaceutical therapy? For DDW 2026, Elation Digital partnered with
At Elation Digital, we specialize in transforming standard corporate events, experiential marketing campaigns, and brand activations into unforgettable, immersive experiences. One of our recent client