Trade Show and Event Marketing in Indianapolis: What Works
Indianapolis has quietly become one of the busiest event markets in the Midwest. Between the Indiana Convention Center, Lucas Oil Stadium, and a calendar packed with everything from medical device conferences to motorsports weekends, brands that show up here are competing for attention in a city that knows how to put on a show. If […]
75+ Experiential Marketing Statistics for 2026 You Need to Know
Experiential marketing stopped being a “nice-to-have” line item years ago. In 2026, it’s one of the few channels where budgets are growing while broader marketing spend stays flat or shrinks — and the data explains why. Live, interactive, and immersive experiences consistently outperform passive advertising on trust, purchase intent, and word-of-mouth, which is exactly why […]
Interactive Games for Conferences: 12 Proven Ideas
If you’ve ever watched a room full of professionals glaze over after the third back-to-back keynote, you already know the problem. Attention is the scarcest resource at any conference — and traditional formats are losing the battle for it. Here’s the data that should matter to every event planner in 2026: gamification boosts attendee engagement […]
7 Effective trade show lead generation ideas in 2026
Trade shows remain one of the highest-performing B2B marketing channels despite the growth of digital marketing. According to recent industry data, 72% of exhibitors attend trade shows primarily for lead generation, while trade shows contribute approximately 33% of new business opportunities for participating companies. The challenge in 2026 isn’t attracting visitors—it’s capturing, qualifying, and converting […]
6 Scavenger Hunt Team Building Activity Ideas for Your Next Corporate Event
Let’s be honest: the phrase “team building” usually conjures up images of awkward icebreakers and lukewarm coffee in a windowless basement where the team is only there because they have to be. But after developing custom branded games for the corporate world, we have seen one strategy consistently break the mold: the scavenger hunt team […]
Customer Expectation Vs. Digital Content
The customer expectations over what is valuable content have changed. This is happening because customers are becoming more informed and savvy over technology. This means that they understand that companies are obtaining information about them and so that information to be used accordingly. They demand personalized content in a consistent experience across all sales channels. […]
Heritage and the Digital Experience.
As we live increasingly mobile, digital and virtual lives, museums must find new ways to tell their stories and engage with their audiences. As digital experience and physical spaces merge, so will the audience and the curator. Over the next years, several problems will place pressure on museums to innovate and adapt to changing user […]
How to use Digital inside a store?
In a world where online shopping and digital interactions are growing constantly, one must be aware of their consequences for retail and how it can benefit from this. Big retail chains are keeping up with the phenomena by reinventing its way to attract more shoppers, either by creating very complete online portals or by bringing […]
Motion Sensors as a Marketing Enhancer
Nowadays, people have very high expectations regarding marketing experiences. They are looking for instant gratification and enjoyment and are becoming more demanding when it comes to deliver attention. Brands, companies and agencies have to come up with more creative ideas in order to attract and engage with their audiences. The use of digital and technology […]
HOW TO DRAW ATTENTION – getting fans in the stands.
Backgrounds and Problems Draw attention and engage with your audience. These are the main challenges professionals of the events industry have. With so much to pay attention to, why should someone pay attention to you or your brand? A famous quote by Steve Rubel of Edelman says that “Attention is the most important currency that […]