What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]
X-games Meets Interactive Technology
FRAM X GAMES – Interactive Game – Elation Digital 2015 from Elation Digital on Vimeo. Fram Oil Filters reached out to us to create experiential solutions that would attract crowds, be fun and lively, as well as represent the Fram brand. We did! Gamification–We developed a touchscreen game based on the old-time popular “Whack-a-mole” game. […]
Controlling Long Lines at Events
Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next? There is a solution. Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and […]
Measuring the ROI of Adding Branded Interactive Engagements to your Event
The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined. First, […]
Gamification for Honda Entertains and Teaches Recycling
I’ve written about how our interactive infotainment solutions can help teach participants information companies want to convey, as well as many other ways these activation can help attain goals. When we meet with prospective clients, we assess their goals, budget, allocated space at the event and then we determine which of our activation will meet […]
Great Example of Experiential Marketing
One of the key areas of my job is to create or find and share good content. I search for topics that relate to our business and keep an eye out for great examples of experiential marketing as well as what the competition may be up to. I came across this video of an interactive […]
Why You Need Personalization for your Marketing Events
Here’s an example of what Coca-Cola did to use personalization to help create a buzz for their brand. Visitors had the opportunity to take a picture with a giant coke can. Using Elation Digital’s customized photo activation software, their name was placed on the can. They walked away with a physical photo and the opportunity […]
Interactive Exhibit Fantazia Showcases Art from Elation Digital’s Creative Art Director
Not only does our Creative Art Director, Alejandro Gabriel, produce amazing digital interactive graphics for our integrated technologies, he is active in the art community and enjoys expressing his talents outside of Elation Digital. His animated work is being displayed at the Fantazia event at PS Gallery in Argentina. The show opened July 17th and […]
3 More Ways Data Capture Solutions Help Achieve Event Marketing Success
Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence: Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information […]