VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE
https://elationdigital.com/wp-content/uploads/2021/05/VR-elation-2-1.mp4 VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist […]
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Trade Show and Event Marketing in Indianapolis: What Works
Indianapolis has quietly become one of the busiest event markets in the Midwest. Between the Indiana Convention Center, Lucas Oil Stadium, and a calendar packed with everything from medical device conferences to motorsports weekends, brands that show up here are competing for attention in a city that knows how to put on a show. If […]
Detroit Trade Show Marketing: Custom Claw Machines and Beyond
Detroit doesn’t do anything halfway. This is a city that rebuilt an entire industry from the ground up, turned assembly lines into an art form, and gave the world Motown, techno, and some of the best coney dogs you’ll ever eat. So when brands roll into the Motor City for a trade show, they’re not […]
Las Vegas Trade Show Booth Ideas: From Claw Machines to VR Experiences
Walking the floor at a Las Vegas trade show is unlike almost any other event experience in the country. Between the sprawling halls of the Las Vegas Convention Center, the endless aisles at Mandalay Bay, and the sheer number of exhibitors fighting for attention, a booth has only a few seconds to make an impression […]
Throwback Project: Bringing Shea Moisture to Life in a New Orleans Pop-Up Shop
Every once in a while, a project reminds you why experiential marketing works so well: it turns a brand’s story into something people can walk into, touch, and remember. Back in July 2015, our team had the chance to do exactly that for Shea Moisture in New Orleans, and looking back on it now, the […]
10 Fast and Fun Game Ideas for Retail & FMCG Booths
Retail and FMCG booths win or lose in seconds. Shoppers walk fast, attention spans are short, and the aisle is crowded with competing brands all shouting for the same glance. The booths that actually convert traffic into trial, sampling, and sign-ups are the ones built around games that are quick to understand, quick to play, […]
Behind the Build: How We Engineered a Hyper-Realistic NASCAR Engine Simulator
When NASCAR wanted to kick off its 2026 season with something impossible to ignore, it didn’t turn to another digital ad. It built a billboard that roared. In February 2026, a 1:1 replica NASCAR Next Gen engine came to life in the middle of Times Square, hitting a peak of 133.7 decibels, louder than peak […]
75 Experiential Marketing Statistics for 2026 (And What They Mean for Your Brand)
Experiential marketing stopped being a “nice-to-have” line item years ago. In 2026, it’s one of the few channels where budgets are growing while broader marketing spend stays flat or shrinks — and the data explains why. Live, interactive, and immersive experiences consistently outperform passive advertising on trust, purchase intent, and word-of-mouth, which is exactly why […]
Beyond the Spec Sheet: Experiential Marketing Strategies for Electronics Manufacturer
Walk any major electronics trade show floor and you’ll see the same thing on repeat: a wall of spec sheets, a looping product video, and a sales rep waiting to explain what the screen is already showing. Attendees walk past. They don’t remember the booth. They don’t remember the brand. The problem isn’t the technology. […]
How Bayer Berocca Used a Motion Capture Game to Launch in the Hispanic Market
When Bayer wanted to introduce Berocca Energy Boost to Hispanic consumers, they didn’t rely on a standard product demo or a sales pitch deck. They brought the energy to life — literally — with a custom two-player motion capture game that had booth visitors kicking, slicing, and dodging their way to big points, all while […]
Interactive Games for Conferences: 10 Proven Ideas
If you’ve ever watched a room full of professionals glaze over after the third back-to-back keynote, you already know the problem. Attention is the scarcest resource at any conference — and traditional formats are losing the battle for it. Here’s the data that should matter to every event planner in 2026: gamification boosts attendee engagement […]