VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE
https://elationdigital.com/wp-content/uploads/2021/05/VR-elation-2-1.mp4 VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist […]
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Trade Show Marketing in Chicago: Interactive Booth Ideas for McCormick Place
McCormick Place is the largest convention center in North America, and that scale is exactly why so many exhibitors get lost in the shuffle. With hundreds of thousands of square feet of exhibit space spread across four buildings, a standard 10×10 booth with a banner stand and a bowl of candy simply won’t cut through […]
How Data Modernization Companies Are Winning Audiences Through Experiential Marketing
Data modernization is one of the least “attractive” categories in B2B technology on paper — cloud migrations, data pipelines, governance frameworks — but the companies that are actually breaking through with audiences aren’t relying on white papers and webinar decks alone. They’re showing up at trade shows and conferences with interactive experiences that make abstract, […]
Checkout Challenge: How Elation Digital Brought Grocery Gamification to Meijer’s Mobile Marketing Tour
When Meijer wanted a way to prove its value proposition on the road, the brand didn’t reach for a banner stand or a stack of coupons. It reached for a game. Elation Digital designed and built the Checkout Challenge, an Android tablet experience paired with a live attraction loop and leaderboard, for Meijer’s mobile marketing […]
Trade Show and Event Marketing in Indianapolis: What Works
Indianapolis has quietly become one of the busiest event markets in the Midwest. Between the Indiana Convention Center, Lucas Oil Stadium, and a calendar packed with everything from medical device conferences to motorsports weekends, brands that show up here are competing for attention in a city that knows how to put on a show. If […]
Detroit Trade Show Marketing: Custom Claw Machines and Beyond
Detroit doesn’t do anything halfway. This is a city that rebuilt an entire industry from the ground up, turned assembly lines into an art form, and gave the world Motown, techno, and some of the best coney dogs you’ll ever eat. So when brands roll into the Motor City for a trade show, they’re not […]
Las Vegas Trade Show Booth Ideas: From Claw Machines to VR Experiences
Walking the floor at a Las Vegas trade show is unlike almost any other event experience in the country. Between the sprawling halls of the Las Vegas Convention Center, the endless aisles at Mandalay Bay, and the sheer number of exhibitors fighting for attention, a booth has only a few seconds to make an impression […]
Throwback Project: Bringing Shea Moisture to Life in a New Orleans Pop-Up Shop
Every once in a while, a project reminds you why experiential marketing works so well: it turns a brand’s story into something people can walk into, touch, and remember. Back in July 2015, our team had the chance to do exactly that for Shea Moisture in New Orleans, and looking back on it now, the […]
10 Fast and Fun Game Ideas for Retail & FMCG Booths
Retail and FMCG booths win or lose in seconds. Shoppers walk fast, attention spans are short, and the aisle is crowded with competing brands all shouting for the same glance. The booths that actually convert traffic into trial, sampling, and sign-ups are the ones built around games that are quick to understand, quick to play, […]
Behind the Build: How We Engineered a Hyper-Realistic NASCAR Engine Simulator
When NASCAR wanted to kick off its 2026 season with something impossible to ignore, it didn’t turn to another digital ad. It built a billboard that roared. In February 2026, a 1:1 replica NASCAR Next Gen engine came to life in the middle of Times Square, hitting a peak of 133.7 decibels, louder than peak […]
75 Experiential Marketing Statistics for 2026 (And What They Mean for Your Brand)
Experiential marketing stopped being a “nice-to-have” line item years ago. In 2026, it’s one of the few channels where budgets are growing while broader marketing spend stays flat or shrinks — and the data explains why. Live, interactive, and immersive experiences consistently outperform passive advertising on trust, purchase intent, and word-of-mouth, which is exactly why […]