Beyond the Spec Sheet: Experiential Marketing Strategies for Electronics Manufacturer
Walk any major electronics trade show floor and you’ll see the same thing on repeat: a wall of spec sheets, a looping product video, and a sales rep waiting to explain what the screen is already showing. Attendees walk past. They don’t remember the booth. They don’t remember the brand. The problem isn’t the technology. […]
How Bayer Berocca Used a Motion Capture Game to Launch in the Hispanic Market
When Bayer wanted to introduce Berocca Energy Boost to Hispanic consumers, they didn’t rely on a standard product demo or a sales pitch deck. They brought the energy to life — literally — with a custom two-player motion capture game that had booth visitors kicking, slicing, and dodging their way to big points, all while […]
Interactive Games for Conferences: 10 Proven Ideas
If you’ve ever watched a room full of professionals glaze over after the third back-to-back keynote, you already know the problem. Attention is the scarcest resource at any conference — and traditional formats are losing the battle for it. Here’s the data that should matter to every event planner in 2026: gamification boosts attendee engagement […]
7 Effective trade show lead generation ideas in 2026
Trade shows remain one of the highest-performing B2B marketing channels despite the growth of digital marketing. According to recent industry data, 72% of exhibitors attend trade shows primarily for lead generation, while trade shows contribute approximately 33% of new business opportunities for participating companies. The challenge in 2026 isn’t attracting visitors—it’s capturing, qualifying, and converting […]
Building an Interactive Experience at the Indy 500
Live events are filled with competing attractions. To stand out, brands need experiences that are easy to understand, fun to participate in, and capable of drawing a crowd within seconds. Recently, we had the opportunity to help bring one such experience to life at the Indy 500. The goal was to create a high-energy interactive […]
The Story Behind a Custom Two-Player Claw Machine That Captivated DDW 2026
What happens when a simple arcade claw machine inspires a new way to explain a complex pharmaceutical therapy? For DDW 2026, Elation Digital partnered with an agency and pharmaceutical client to transform a classic claw machine into a custom two-player interactive experience. By combining physical gameplay, RFID technology, educational storytelling, and competitive gamification, the activation […]
Inside a Giant Interactive Reaction Wall Experience
At Elation Digital, we specialize in transforming standard corporate events, experiential marketing campaigns, and brand activations into unforgettable, immersive experiences. One of our recent client projects perfectly demonstrates how physical props, advanced digital technology, and friendly competition can blend seamlessly to captivate an audience and keep them talking long after the event ends. We designed, […]
The Ultimate Guide: 5 Scavenger Hunt Team Building Activity Ideas for Your Next Corporate Event
Let’s be honest: the phrase “team building” usually conjures up images of awkward icebreakers and lukewarm coffee in a windowless basement where team only there because they need to. But after developing custom branded games for the corporate world, We have seen one strategy consistently break the mold: the scavenger hunt team building activity. Why? […]
40+ Interactive Trade Show Booth Game Ideas in 2026
In the high-stakes environment of a 2026 trade show, a static display is a missed opportunity. To stop foot traffic and turn passive observers into qualified leads, you need more than just a banner—you need a custom branded experience Elation Digital has pioneered the “Infotainment” model, blending information with entertainment to create some of the […]
TRADE SHOWS ARE BACK. ARE YOU READY TO ENGAGE YOUR AUDIENCE?
https://youtu.be/sCNb0BFn2oM There is a lot of good news out there for the overall health of the economy. Each day, we’re seeing statistics about businesses, manufacturers and the travel industry all showing signs of a strong rapid recovery. This activity is driving a resurgence in our industry – the event and experiential marketing sector. It’s great […]