40+ Interactive Trade Show Booth Game Ideas in 2026
If you’re searching for trade show booth game ideas that actually convert foot traffic into leads, a static display won’t cut it. In the high-stakes environment of a 2026 trade show, a static display is a missed opportunity. To stop foot traffic and turn passive observers into qualified leads, you need more than just a […]
TRADE SHOWS ARE BACK. ARE YOU READY TO ENGAGE YOUR AUDIENCE?
https://youtu.be/sCNb0BFn2oM There is a lot of good news out there for the overall health of the economy. Each day, we’re seeing statistics about businesses, manufacturers and the travel industry all showing signs of a strong rapid recovery. This activity is driving a resurgence in our industry – the event and experiential marketing sector. It’s great […]
VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE
https://elationdigital.com/wp-content/uploads/2021/05/VR-elation-2-1.mp4 VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist […]
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Customer Expectation Vs. Digital Content
The customer expectations over what is valuable content have changed. This is happening because customers are becoming more informed and savvy over technology. This means that they understand that companies are obtaining information about them and so that information to be used accordingly. They demand personalized content in a consistent experience across all sales channels. […]
Heritage and the Digital Experience.
As we live increasingly mobile, digital and virtual lives, museums must find new ways to tell their stories and engage with their audiences. As digital experience and physical spaces merge, so will the audience and the curator. Over the next years, several problems will place pressure on museums to innovate and adapt to changing user […]
How to use Digital inside a store?
In a world where online shopping and digital interactions are growing constantly, one must be aware of their consequences for retail and how it can benefit from this. Big retail chains are keeping up with the phenomena by reinventing its way to attract more shoppers, either by creating very complete online portals or by bringing […]
Motion Sensors as a Marketing Enhancer
Nowadays, people have very high expectations regarding marketing experiences. They are looking for instant gratification and enjoyment and are becoming more demanding when it comes to deliver attention. Brands, companies and agencies have to come up with more creative ideas in order to attract and engage with their audiences. The use of digital and technology […]
HOW TO DRAW ATTENTION – getting fans in the stands.
Backgrounds and Problems Draw attention and engage with your audience. These are the main challenges professionals of the events industry have. With so much to pay attention to, why should someone pay attention to you or your brand? A famous quote by Steve Rubel of Edelman says that “Attention is the most important currency that […]
#4 ways to educate your audience on VR
Virtual Reality (VR) is being heralded as the next frontier in advertising, marketing, and storytelling. We know global search interest in VR grew nearly 4X over 2015 alone (data from Google). Still, there are large amounts of people that never tried it yet. That is because many people still feel intimidated by the technology, especially […]