NFL FLAG Championships: Elation Digital’s Fan Photo Booth Meta
Youth and amateur sports have a new star, and it’s not a single athlete — it’s an entire movement. NFL FLAG football has become one of the fastest-growing participation sports in the country, drawing thousands of young athletes and their families to tournaments across the U.S. When the NFL FLAG Championships rolled into Indiana this […]
Checkout Challenge: How Elation Digital Brought Grocery Gamification to Meijer’s Mobile Marketing Tour
When Meijer wanted a way to prove its value proposition on the road, the brand didn’t reach for a banner stand or a stack of coupons. It reached for a game. Elation Digital designed and built the Checkout Challenge, an Android tablet experience paired with a live attraction loop and leaderboard, for Meijer’s mobile marketing […]
Throwback Project: Bringing Shea Moisture to Life in a New Orleans Pop-Up Shop
Every once in a while, a project reminds you why experiential marketing works so well: it turns a brand’s story into something people can walk into, touch, and remember. Back in July 2015, our team had the chance to do exactly that for Shea Moisture in New Orleans, and looking back on it now, the […]
Behind the Build: How We Engineered a Hyper-Realistic NASCAR Engine Simulator
When NASCAR wanted to kick off its 2026 season with something impossible to ignore, it didn’t turn to another digital ad. It built a billboard that roared. In February 2026, a 1:1 replica NASCAR Next Gen engine came to life in the middle of Times Square, hitting a peak of 133.7 decibels, louder than peak […]
Beyond the Spec Sheet: Experiential Marketing Strategies for Electronics Manufacturer
Walk any major electronics trade show floor and you’ll see the same thing on repeat: a wall of spec sheets, a looping product video, and a sales rep waiting to explain what the screen is already showing. Attendees walk past. They don’t remember the booth. They don’t remember the brand. The problem isn’t the technology. […]
How Bayer Berocca Used a Motion Capture Game to Launch in the Hispanic Market
When Bayer wanted to introduce Berocca Energy Boost to Hispanic consumers, they didn’t rely on a standard product demo or a sales pitch deck. They brought the energy to life — literally — with a custom two-player motion capture game that had booth visitors kicking, slicing, and dodging their way to big points, all while […]
Building an Interactive Experience at the Indy 500
Live events are filled with competing attractions. To stand out, brands need experiences that are easy to understand, fun to participate in, and capable of drawing a crowd within seconds. Recently, we had the opportunity to help bring one such experience to life at the Indy 500. The goal was to create a high-energy interactive […]
The Story Behind a Custom Two-Player Claw Machine That Captivated DDW 2026
What happens when a simple arcade claw machine inspires a new way to explain a complex pharmaceutical therapy? For DDW 2026, Elation Digital partnered with an agency and pharmaceutical client to transform a classic claw machine into a custom two-player interactive experience. By combining physical gameplay, RFID technology, educational storytelling, and competitive gamification, the activation […]
Inside a Giant Interactive Reaction Wall Experience
At Elation Digital, we specialize in transforming standard corporate events, experiential marketing campaigns, and brand activations into unforgettable, immersive experiences. One of our recent client projects perfectly demonstrates how physical props, advanced digital technology, and friendly competition can blend seamlessly to captivate an audience and keep them talking long after the event ends. We designed, […]